Amaze Instant App

Collaboration

Thanks

Core Insights

Work

Working as a product designer to re-imagine and rebuild the Facebook marketplace experience. Specifically working on the growth team to ensure timely feature releases and strategize the future vision of Facebook Marketplace as a whole.

Facebook Marketplace

During my time on the Facebook Marketplace team I helped the team grow from just 2 designers and one content designer to 5 product designers, a project design manager, 2 content designers and a UX researcher. Being the most senior as far as time on the team I was able to provide insight and direction on best practices and communication practices with our engineers and product managers. I split my time between 3 different teams on Marketplace and helped grow our Marketplace users from 1.2 mil to about 2.4 mil sellers over the course of my time there. I also completed around 90 different design experiments that were adopted in various ways by the foundational teams after much testing and design iteration. I also led design workshops around inclusion and diversity in Marketplace and how to give a voice to minority businesses and sellers on the platform. Overall the learning experience was great and I couldn't have been more grateful for such a supportive team and opportunity to continue to grow both personally and professionally.

Core Insights

View Prototype

How might we provide an easy way for users to create targeted base ads for their specific items or set of items?

Boosted Listings

Request to View Designs

How might we allow a user to upload multiple items at once from a single source?

Multiple Items Upload

View Prototype

How might we reduce friction for sellers who are wanting to quickly add shipping to their listing(s)?

Shipping Delivery Redesign

How might we increase listing volume with common items that can be posted without filling out a full composer.

View Prototype

Quick Post

I worked on hundreds of Marketplace projects and features throughout my 2 years at FB. I've looked at ways Marketplace can integrate across Instagram, Messenger and thrid-party apps like Shopify, Being on the growth team you expect that many of your experiements are just learning experiments while some may get adopted after more iterations and collaboration with some of the foundational teams. But i wanted to highlight a few I thought were fun and impactful.

Marketplace Features Showcase

Alex Chamas Product Designer

Rico Lavender Product Designer

Sal Celis Design Manager

Collaboration is Key

Amir Sharif ENG Lead

Nicole Bernardi UX Researcher

Kevin Day Content Designer

I worked closely with a talented group of product designers, researches, content designers and engineers to build key features that continue to push the FB Marketplace experience to new users while also serving our existing users. Each person here played a key role in my growth and vice-versa as it goes without saying, you are only as good as your team.

These case studies are for portfolio purposes only and are not to be shared outside of that context. Please respect the privacy of the work you see here.

Thank You

1. Replace icons with Marketplace icons

2. Use Microsoft Browsefeed as the main screen here

1. Use Seller Hub as screen 1

2. Use PDP as screen 2

3. Use UIM as screen 3

4. Use Composer as screen 4